Setting Up a Repurposing Task

RobinReach's Repurposing Task feature lets you automate cross-platform content sharing, ensuring your videos, reels, and images reach a wider audience across multiple social media platforms. Follow these steps to set up your automated content repurposing workflow.

What is a Repurposing Task?

• A Repurposing Task is an automated workflow that:
  • Fetches content from a source social media profile (TikTok, Instagram, Facebook)
  • Automatically repurposes videos, reels, and images for other platforms
  • Publishes or saves content to multiple destination profiles
  • Optimizes content with AI-powered enhancements
  • Maintains consistency across all your social media channels

Step 1: Access the Repurposing Task Feature

Prerequisites

• Plan Requirement: Must be on a paid plan (Sprout, Bloom, or Thrive)
• Connected Profiles: Ensure you have TikTok, Instagram, or Facebook profiles connected
• Destination Profiles: Have other social media profiles set up for content distribution

Access Method

1. Navigate to the sidebar and click on Repurpose
2. On the Repurposing page, click Set up Repurposing Task (top-right corner)
3. A modal will appear with the repurposing task configuration options

Step 2: Select a Source Profile

Source Profile Requirements

• Supported Platforms: TikTok, Instagram, Instagram Direct, Facebook
• Content Types: Videos, Reels, Images (with image repurposing enabled)
• Connection Status: Must be properly connected and authenticated

Selection Process

1. View Available Profiles: See all connected source profiles in the dropdown
2. Profile Information: View profile name, image, and platform icon
3. Platform Validation: System ensures only supported platforms are available
4. Single Selection: Choose one profile as the content source

Source Profile Features

• Content Fetching: Automatically retrieves recent videos and reels
• Media Download: Downloads content for repurposing
• Metadata Extraction: Captures titles, descriptions, and engagement data

• Content Filtering: Skips posts based on hashtag filters

  

Step 3: Select Destination Profiles

Destination Profile Options

• Multiple Platforms: Choose profiles across different social media platforms
• Platform Support: All connected social media profiles
• Validation: System ensures selected profiles are valid and connected
• Content Optimization: Platform-specific content formatting

Supported Destination Platforms

• Facebook: Pages and Groups
• Instagram: Business Accounts
• Twitter/X: Personal and Business Profiles
• LinkedIn: Personal and Company Pages
• Pinterest: Business Accounts
• TikTok: Business Accounts
• YouTube: Channels
• Bluesky: Personal Accounts
• Threads: Personal Accounts

Selection Interface

• Visual Cards: Profile cards with images and platform icons
• Multi-Selection: Check boxes for multiple destination profiles
• Platform Indicators: Clear platform identification for each profile
• Validation: Ensures source profile is not included in destinations

Step 4: Configure Advanced Options

Content Optimization Settings

Auto-Publish Option

• Enabled: Content is automatically published to destination platforms
• Disabled: Content is saved as drafts for manual review and scheduling
• Limits Management: Respects platform posting limits

AI Content Optimization

• Content Enhancement: AI-powered content improvement and optimization
• Platform Adaptation: Tailors content for each destination platform
• Engagement Focus: Optimizes for better audience engagement
• Brand Consistency: Maintains brand voice across platforms

Image Repurposing

• Image Support: Repurpose images in addition to videos
• Platform Compatibility: Ensures images meet platform requirements
• Quality Optimization: Maintains image quality across platforms
• Format Adaptation: Converts images to platform-appropriate formats

Content Filtering

Hashtag Skipping

• Filter Configuration: Specify hashtags to skip during repurposing
• Comma-Separated: Enter multiple hashtags separated by commas
• Case Insensitive: Filtering works regardless of case
• Content Protection: Prevents inappropriate content from being repurposed

Example Hashtag Filters

promo, news, events, sponsored, giveaway

Step 5: Finalize and Create Task

Task Creation Process

1. Review Settings: Verify all configuration options
2. Validation Check: System validates profile selections and settings
3. Task Creation: Creates the repurposing task in the database
4. Confirmation: Redirects to repurpose page with success message

Task Management

• Task Dashboard: View all created repurposing tasks
• Status Monitoring: Track task processing and publication status
• Manual Trigger: Manually run tasks for immediate processing

• Pause/Resume: Toggle task processing on and off

  

Step 6: Monitor and Manage Tasks

Task Dashboard Features

Task Overview

• Source Profile: Display source profile with platform icon
• Destination Count: Number of destination profiles
• Creation Date: When the task was created
• Status Indicators: Running, paused, or processing status

Task Actions

• Edit Task: Modify source, destinations, and settings
• Delete Task: Remove task from the system
• Manual Sync: Trigger immediate content repurposing
• Pause/Resume: Toggle task processing

Content Processing

Automatic Processing

• Scheduled Runs: Regular task execution for content discovery
• Error Recovery: Automatic retry for failed operations
• Queue Management: Efficient processing of multiple tasks

Content Discovery

• Recent Content: Fetches recent videos, reels, and images
• Content Filtering: Applies hashtag and content filters
• Duplicate Prevention: Avoids repurposing the same content
• Quality Checks: Ensures content meets platform requirements

Best Practices

Content Strategy

• Quality Over Quantity: Focus on high-quality, engaging content
• Platform Optimization: Tailor content for each destination platform
• Consistent Branding: Maintain brand voice across all platforms
• Engagement Focus: Create content that encourages interaction

Task Management

• Regular Monitoring: Check task status and performance regularly
• Content Review: Review repurposed content before publishing
• Filter Refinement: Adjust hashtag filters based on results
• Performance Analysis: Monitor engagement across platforms

Technical Optimization

• Profile Selection: Choose relevant source and destination profiles
• Content Filtering: Use specific hashtag filters to avoid unwanted content
• AI Optimization: Enable AI optimization for better content quality
• Auto-Publish Settings: Choose appropriate publishing strategy

Troubleshooting

Common Issues

Task Creation Problems

• Profile Connection: Ensure source profile is properly connected
• Destination Selection: Select at least one destination profile
• Plan Limits: Check your plan's repurposing task limits
• Duplicate Tasks: Avoid creating duplicate tasks for the same source

Content Processing Issues

• Content Availability: Ensure source profile has recent content
• Platform Limits: Respect platform-specific posting limits
• Content Quality: Verify content meets platform requirements
• Network Issues: Check internet connectivity for content fetching

Publishing Problems

• Profile Authentication: Ensure destination profiles are properly connected
• Content Format: Verify content meets platform format requirements
• Queue Limits: Check platform posting queue limits
• Error Messages: Review specific error details for resolution

Getting Help

• Task Logs: Check task processing logs for detailed information
• Error Messages: Review specific error details in notifications
• Profile Status: Verify all profiles are properly connected
• Technical Support: Contact support for persistent issues

RobinReach makes content repurposing seamless and efficient—start automating your cross-platform content strategy today and maximize your social media reach across all platforms!